SFUAD alum Rebecca Alvarez discusses life after graduation.
Old Friends and New Opportunities
posted by Christopher Stahelin
Graphic design major Alejandra Estaban Acosta reflects on being an exchange student from Mexico.
Designing with the Stars
posted by Maria Costasnovo
A group of graphic design students team up this year with one of the Shoot the Stars directors to help create media for one of the films.
Form, Function, Design...
posted by Charlotte Martinez
By Charlotte Martinez/ Photos by Michelle Rutt Rebecca Alvarez, transfer from Mexico and senior at the Santa Fe University of Art and Design admits she sees things most people don’t. It’s not dead people. What she sees is very much in plain sight, yet overlooked in modern society. Alvarez sees it because she works with it, she slaves over it and has dedicated her college education to it. Some call it visual communication, others call it the art of persuasion. Alvarez says “more than anything [it’s an] aspect of functionality.” The secret is summed up in two words: graphic design. “Design could be related in any sphere like the government, politics,” Alvarez begins. The designer, for example, that created Helvetica, a typeface used especially on subways in New York, describes the influence of checkboxes on electoral ballots. Alvarez says “design could change how you as a voter go and vote.” “You have to kind of live with the idea,” Alvarez says, “that more often than not people won’t recognize that something is…” she looks up as if to form a thought. Because English is her second language, Alvarez’ thoughts move faster than her speech. She adjusts her black beanie and begins again. “Design is taken for granted. Sometimes you don’t even realize this is well done. You either like it or don’t like it. Does it function or doesn’t function?” Functionality is one reason Alvarez decided to transfer to SFUAD. Born in Austin Texas but raised in Queretaro Mexico, Alvarez says her decision to return to the States was due to the University’s vilification of graphic design as an art form. “In Mexico,” she says, graphic design “is not as appreciated. It’s not well paid and the culture [suggests] that it’s not needed.” She...
Hexagono Just “Can’t Say No”...
posted by Clara Hittel
Story by Clara Hittel/Photos by Sandra Schoenenstein As the Hexagono gang wanders in and out of their communal office space in Alexis Hall following a meeting, I’m told that Rebecca will most likely take charge of answering for the group during the interview. Once all six of them – Rebecca Alvarez, Pablo Byrne, Suzelle Camou, Fernando Gaverd, Marco Lukini and Anacaro Villa – are seated in a row before me, I ask the first question on my mind: What would they consider themselves? I suggest that, to me, they seem like a collective of sorts. Rebecca looks around at the others briefly before responding that yes, a collective would be a good way to describe them—amidst a smattering of giggles from her comrades that she appears not to hear. Admittedly, they are a fun bunch and laugh a lot, communicating with each other by way of looks and gestures for the duration of our conversation and sometimes slipping into Spanish when consulting each other on how to respond. Hexagono formed two years ago, when some extremely motivated graphic design students “wanted to do something besides classes…something that no one else was doing in this school,” says Anacaro. All six current members of Hexagono attended different campuses of Universidad de Valle de México and were given the opportunity to study at SFUAD for less than their UVM tuition cost. They jumped at the exchange opportunity and eventually transferred to SFUAD permanently. Fernando explains how they formed Hexagono once at SFUAD: “Most of the time there were certain people – the ones who were staying at the lab after 2 AM, 3 AM, and all of us were with the same need…It’s super hard to get something as unified coming out of two people or three people,...
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