Student Susana Alfaro discusses her previous studies and her future goals.
Talking Turkey
posted by Christopher Stahelin
SFUAD international student John Kesim discusses the difference between life in Santa Fe, New Mexico and Istanbul.
Explore the World
posted by Sandra Schonenstein
Mexico student Aldo Vidrio talks about his experience at Santa Fe University of Art and Design, and what comes next.
Write Here
posted by Sandra Schonenstein
Jackalope staff member Sandra Schonenstein interviews Santa Fe University of Art and Design film student Bego Aznar who is in her second semester as an exchange student from Spain.
Form, Function, Design...
posted by Charlotte Martinez
By Charlotte Martinez/ Photos by Michelle Rutt Rebecca Alvarez, transfer from Mexico and senior at the Santa Fe University of Art and Design admits she sees things most people don’t. It’s not dead people. What she sees is very much in plain sight, yet overlooked in modern society. Alvarez sees it because she works with it, she slaves over it and has dedicated her college education to it. Some call it visual communication, others call it the art of persuasion. Alvarez says “more than anything [it’s an] aspect of functionality.” The secret is summed up in two words: graphic design. “Design could be related in any sphere like the government, politics,” Alvarez begins. The designer, for example, that created Helvetica, a typeface used especially on subways in New York, describes the influence of checkboxes on electoral ballots. Alvarez says “design could change how you as a voter go and vote.” “You have to kind of live with the idea,” Alvarez says, “that more often than not people won’t recognize that something is…” she looks up as if to form a thought. Because English is her second language, Alvarez’ thoughts move faster than her speech. She adjusts her black beanie and begins again. “Design is taken for granted. Sometimes you don’t even realize this is well done. You either like it or don’t like it. Does it function or doesn’t function?” Functionality is one reason Alvarez decided to transfer to SFUAD. Born in Austin Texas but raised in Queretaro Mexico, Alvarez says her decision to return to the States was due to the University’s vilification of graphic design as an art form. “In Mexico,” she says, graphic design “is not as appreciated. It’s not well paid and the culture [suggests] that it’s not needed.” She...
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