“Plain text,” says GigaOM Editorial Producer Rani Molla, “is just not how we think and learn anymore. We don’t memorize—we search. It’s just more efficient.” There are many ways to share and receive information, and Molla works in the visual realm of storytelling. Molla’s jobs range from helping co-workers post and arrange photos, to writing about design and how to access information visually, to creating data visualizations that help make statistics more reader-friendly and accessible. “From a photograph,” explains Molla, “we can infer an entire story.” Molla finds ways to visually represent information so that it is as interesting and engaging as a photograph. By showing statistics in chart, graph or diagram form, she makes data more approachable. It is often faster and easier to take information in visually than to sit down in front of a block of text that explains data through writing. Writing is still absolutely important—it provides analysis for the visual information—but having a comprehensible representation of the hard facts being analyzed can only benefit a written story. “Nobody can argue with numbers,” says Molla, “they’re objective—so if you can tell the story behind the numbers in a comprehensible way… that’s so exciting!” Diagrams and charts—especially when made interactive—can also make information more personally applicable to a viewer. If readers hover their mouses over a map to receive place-specific statistics, the numbers might carry more weight than if they just hear a national average. The interactivity of maps and charts is another way for people to easily engage with news and information. Still, even numbers can be presented in un-objective ways. Telling stories through charts and graphs is, like all narrative, about perspective. One study, published in The Washington Post, shows a notable increase in Netflix usage in the United...
Recent Comments