SFUAD alum Rebecca Alvarez discusses life after graduation.
Form, Function, Design...
posted by Charlotte Martinez
By Charlotte Martinez/ Photos by Michelle Rutt Rebecca Alvarez, transfer from Mexico and senior at the Santa Fe University of Art and Design admits she sees things most people don’t. It’s not dead people. What she sees is very much in plain sight, yet overlooked in modern society. Alvarez sees it because she works with it, she slaves over it and has dedicated her college education to it. Some call it visual communication, others call it the art of persuasion. Alvarez says “more than anything [it’s an] aspect of functionality.” The secret is summed up in two words: graphic design. “Design could be related in any sphere like the government, politics,” Alvarez begins. The designer, for example, that created Helvetica, a typeface used especially on subways in New York, describes the influence of checkboxes on electoral ballots. Alvarez says “design could change how you as a voter go and vote.” “You have to kind of live with the idea,” Alvarez says, “that more often than not people won’t recognize that something is…” she looks up as if to form a thought. Because English is her second language, Alvarez’ thoughts move faster than her speech. She adjusts her black beanie and begins again. “Design is taken for granted. Sometimes you don’t even realize this is well done. You either like it or don’t like it. Does it function or doesn’t function?” Functionality is one reason Alvarez decided to transfer to SFUAD. Born in Austin Texas but raised in Queretaro Mexico, Alvarez says her decision to return to the States was due to the University’s vilification of graphic design as an art form. “In Mexico,” she says, graphic design “is not as appreciated. It’s not well paid and the culture [suggests] that it’s not needed.” She...
For the Flag
posted by Charlotte Martinez
By Charlotte Martinez/Photos by Michelle Rutt It was a Girl Scout camping trip and patriotism was lesson number one. Salute the flag of the United States of America, count the stars, sing the anthem, pledge your allegiance. As a Girl Scout I was very good at the triangle fold- holding both ends of the flag, folding twice vertically then tip to edge until the last corner can be tucked in. A fellow Girl Scout was not good at this and she accidentally flung a flag into the mud. Our scout leader rushed to pick it up, but the mud had seeped through the stars, it was damaged beyond repair. We were instructed to spread the flag over a picnic table and once this was done our leader set the corner ablaze. I stared as the stripes burned in the evening light, until there was nothing left. It was a retirement ceremony, our leader explained. It looked tragic, but I stood by, like loyal subject over a defeated king. Sappy maybe, but I was a Girl Scout and I was proud of my flag. John Rodriguez stands proud under his US flag too. Literally, Rodriguez stands beneath the US flag and beneath the Brazilian, German, Australian, British, and Mexican flags that he’s hung from the ceiling by his office at the Santa Fe University of Art and Design. After some greetings beneath the flags, I asked the former International Director who’s idea it was to hang them. Rodriguez smiles. “It was my idea.” Currently director of Campus and Residential life, Rodriguez says he placed flags in areas like administration and the upper floor of the library to “encourage the concept of one student body,” even though, he explains, students come from everywhere. He looks up...
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